Resume

Editorial and digital marketing director with a proven track record of growing and scaling successful SEO content teams.

Experience

Editorial Director
Forbes Advisor
Sept. 2022-Present

Oversee the Small Business, Home, Legal, Education, and Sports Betting verticals.

Managing Editor
Angi and HomeAdvisor
Feb. 2022-Sept. 2022
(Previous: Senior SEO Content Editor, March 2021-Feb. 2022)

• Drove traffic growth across Angi and HomeAdvisor

  • Led a team of 10 editors to produce 600 pieces of SEO-friendly, voice-forward home improvement content per month.

  • Sourced, vetted, and managed a pool of 50+ freelance writers

  • Oversaw Expert Review Board process

• Advised and edited Angi magazine

  • Helped plan monthly content calendar

  • Introduced new magazine content franchises

  • Identified and executed collaboration opportunities between the magazine, digital content, and social

• Oversaw social content pipeline
  
  Director of Marketing
  Greater Des Moines Botanical Garden
  May 2017-November 2020

• Directed all content including Bloom, the Garden’s quarterly print magazine; advertising; public relations; social media; media relations; website; e-newsletters and more.

• Spearheaded a digital transformation that drastically shifted marketing tactics from print while increasing engagement and reducing costs. Developed the organization's first style guide, master key messages, personas, and marketing plan.

• Ensured marketing plans were tailored to help achieve strategic, fundraising, and revenue goals.

• Led a diverse team of 12 staff members to meet KPIs and revenue goals.

• Served as on-air talent and spokesperson.

• Managed a $1.4 million budget.

• Participated in strategic planning.

Freelance Writer & Editor
Self-employed
September 2016-present
Write and edit engaging, SEO-friendly, highly clickable digital gardening, home, food, and entertaining content for lifestyle brands such as Better Homes & Gardens, EatingWell, Miracle-Gro, and Oriental Trading Company.

Senior Content Manager
Meredith Xcelerated Marketing (MXM)
September 2016-May 2017

• Planned, pitched, assigned, wrote, and edited digital content for several national brands including Arm & Hammer Baking Soda; Bed, Bath & Beyond; GE Appliances, and Publix grocery stores.

• Won new business by successfully responding to RFPs and earned incremental business by producing top quality work.

• Created custom content packages for clients.

Associate Cross-Site Editor
Better Homes & Gardens
September 2016-May 2017

• Lead digital editor for Garden, Beauty and Style, Smart Home, Pets, and Health and Family channels, three e-newsletters, and the homepage.

• Managed sponsored program ideation and editorial programs with sponsor integration.

• Served as editorial lead for special programs.

• Helped produce gardening, beauty, and pets videos.

• Developed content in conjunction with social influencers.

• Served as liaison between tech and edit teams, especially on the redesign of the BHG.com Plant Encyclopedia.

Senior Communications Specialist
CDS Global
January 2012-September 2013
Created external communications including videos, advertisements, white papers, and digital content.

Education

Awards & Certifications

References